The sole purpose of of one of the biggest industries in the world is to make people don't you smell? of people. Înc? since medieval times, human smell was considered primitive and a sign of the lower classes. Those who could afford it invested in studies and experiences and that's how the perfumers' guild was born, eternally preoccupied with invent new and exciting blends, and today the perfume industry is evaluated? to tens of billions of dollars, what am I suggesting? how much are we willing? we pay to mask our true smell.
The world of insects • The smell of adolescence • The smell of gender? • The smell of fear • Î inside the brain • The smell of happiness • Dogs, cats, penguins and crabs from Christmas Island • Paradise under threat • The smell of success • The scare factor? • The smell of ambition • A life?? determined? of smell • The tears and the smell of blood • A little one? parentheses? about mushrooms • The smell of hope • Manipulation of human behavior • The smell of intelligence and the smell of stupidity • The smell of the future • without taste, without smell
Smell is the least understood sense, a component? vital? of the human experience found for millions of years and continuously? evolution, with countless functions – of warning, of attraction, of misleading, in short, of survival.
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Another one? way by which our behavior can be manipulated is to make us more willing? I consume certain goods. And it is not a new invention. Today, manipulating customers through smell has become an art. Sometimes, “real goods?“ he's not even there Near the point of sale.
A few years ago, I was working in Japan. after? after a few weeks in a row I indulged myself with a wonderful sushi, I started to I want a frozen pizza?. Î while I was choosing what to take home, I suddenly felt the distinct smell of freshly baked pizza. The supermarket had an installation for the diffusion of a synthetic smell of pizza, placed? right above the freezer! And the strategy worked perfectly.
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Bill S. Hansson was born in 1959, in Sweden, ? and is a specialist in neuroethology. He was vice-president of the Max-Planck-Gesellschaft zur Förderung der Wissenschaften and is currently president of the Max Planck Institute and honorary professor at the Friedrich Schiller University in Jena.